The Old Spice responses campaign may have finished, but its legacy lives on. After a Reddit user asked the Old Spice Man to help build  voicemail message, the man in a towel happily obliged. Within hours of the response, a group of people had created an automatic voicemail message generator based on the audio. (He later made one for the ladies, too.)

We often hear about reuse in terms of copyright infringement. The Old Spice Voicemail Generator shows that not only is remix culture alive and well, but it can actually help raise your message to a new level. Why aren’t more companies embracing this kind of opportunity?

Link: Old Spice Voicemail Generator

(previously on ANW: An effective digital marketing campaign? No sweat)